"You built a culture of trust and ambition that will continue to shape GetYourGuide for years."
Johannes Reck
Co founder and CEO, GetYourGuide
I work with companies, leaders and individuals to strengthen leadership and performance across continents and cultures.
I bring a practical, real-world perspective from building and leading high-performing teams at scale across diverse regions.
Former Director of Sales at GetYourGuide. Built and led teams across 12 offices from London to Sydney.
"As Sales Director, Julia brought relentless drive, energy and a scrappy, entrepreneurial mindset from day one. She set high standards, trusted her people and coached several team members to grow significantly under her leadership."
Tao Tao
Co founder and COO, GetYourGuide
I work with founders, executives, teams and individuals to strengthen performance, leadership and culture across markets.
My focus is always the same: clearer leadership, stronger performance, and teams that operate with trust, accountability and alignment.
"I highly value Julia's coaching as she continuously challenges me and my assumptions. I leave every session with a concrete insight that pushes my performance to the next level."
Clemens Immel
Coaching Client
I bring over twenty years of commercial experience across travel tech, media and marketplaces, most recently as Director of Sales at GetYourGuide.
I built and led teams across Europe, the Middle East and APAC.
My work has always combined performance with people, helping teams operate effectively across markets, cultures and stages of growth.
Having worked across Sweden, Norway, Switzerland, India, Egypt and the UAE, I bring a practical understanding of how context shapes organisations and leadership.
I believe strong performance comes from clarity, trust and honest feedback, and from creating environments where people feel both supported and challenged.
Today, I work with leaders, teams and individuals who want to perform at a high level without losing clarity, trust or momentum.
Scale teams across regions and cultures with clarity and alignment
Strengthen commercial leadership and performance
Build cultures rooted in trust, ownership and clear expectations
Support leaders through growth, change and difficult conversations
Develop managers who challenge and support their teams effectively
A selection of voices from founders, peers and leaders I have worked with.
"You built a culture of trust and ambition that will continue to shape GetYourGuide for years."
Co founder and CEO, GetYourGuide
"You set a high bar for integrity, work ethic, and doing what is best for customers."
Director of Sales Americas, GetYourGuide
"Your support was exemplary and instrumental in our success."
Founder and CEO, OceanAir Travels
"You supported us, developed us, led us and protected us."
Regional Manager, GetYourGuide
"You shaped my early leadership days through empathy, clarity and honest feedback."
Head of Growth and Culture, GetYourGuide
"Julia’s coaching consistently challenges how I think and operate."
Coaching Client
"Julia was the manager who had the biggest impact on my performance and professional growth."
Former APAC Supply Team Member, GetYourGuide
"Her energy is like nitro fuel for growth, while building a collaborative and empowered culture."
Regional Manager North East Asia, GetYourGuide
"A culture warrior, bringing positive intensity and joy."
Director of Operations, EF Educational Tours
"Goal oriented, performance driven and instrumental in building a strong culture."
Co founder and CEO, Schibsted / Let’s Deal
"A catalyst for empowerment, bringing passion and momentum wherever she goes."
VP Marketing, GetYourGuide
"A steadfast and driven leader through years of mission critical growth."
CMO, GetYourGuide
"A leader who moves mountains while recognising every individual."
Sales Operations Manager, GetYourGuide
"Builds strong mentoring relationships and provides highly practical advice."
Head of Sales and Supply Operations, GetYourGuide
"Her leadership elevates entire organisations."
VP Brand, GetYourGuide
"You inspired me to stay brave, authentic and speak up."
Director of Data Analytics, GetYourGuide
"A guiding light who paved the way for my growth."
Director of Product, GetYourGuide
"You inspired me to grow and recognised my potential."
Account Manager, GetYourGuide
"A strategic and inspiring leader who builds strong cultures and excitement around the mission."
Regional Manager, GetYourGuide
"The region’s success became a reflection of her leadership."
Regional Manager, GetYourGuide
"Her support has been incredibly valuable in my personal growth."
Account Manager
"Julia encourages you to become the potential she sees in you."
Senior Destination Manager, GetYourGuide
A selection of reflections on leadership, culture and commercial growth.
“A former colleague reflects on what it was like to work with me, and the practices that helped our teams grow.”
3 Tough Lessons for Women in Leadership, from a Director in the Middle East
The Story Behind our Incredible Women Initiative
We will use the time to understand your context, clarify your priorities and identify where you can create the most impact.
Book a 30 minute conversation to get clarity on your next step